Fans of Google's (NASDAQ: GOOG) video website YouTube will be noticing some upgrades in the near future amid reports that it has reached content deals with a number of top entertainment companies.

A report on CNET News notes that the popular video site has recently reached agreements with companies including Sony Pictures, CBS, MGM and others that will lead to entire films and episodes of TV shows being made available to viewers.


The technology news website quoted YouTube executives as saying that the site will soon feature a "shows" option where people can browse shows using a variety of different categories, as well as a "subscriptions" tab for premium content.

Elsewhere, a report by the New York Times provides some insight into the importance of the deal for YouTube and the potential for expanded revenues that it brings. According to the newspaper, YouTube is expected to lose about $470 million in 2009, largely due to the costs of bandwidth and storage.

The Times also notes that part of its deals with the entertainment companies will result in advertisements that can be seen before, next to and during the videos that are being shown.

By Steve Monfort


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